My lecturer

Internet Marketing, specifically SEO, is radically changing how modern businesses operate, especially online. It could even be said that that in the past few years we’ve seen a mini-revolution in the digital world and this is now even being reflected in the            online marketing jobs market. One of the greatest changes brought about by the rise of the search engines and search marketing is to the way local businesses can use Google to increase traffic, both digital and physical.

It might seem a bit odd that small family owned businesses have even the slightest chance of competing with giant mega-corporations in the search engine results pages, but because Google favours Local results there is a fantastic opportunity for them to do just that.

Imagine it’s your first time in London ñ you’re standing in the middle of Leicester Square surrounded by swarms of memorabilia-hungry tourists. The only thing that could possibly calm you down is a nice warm cup of fresh coffee. You get your phone out and search ‘Local Coffee Shops’. Google works its magic and you get a list of small local coffee shops that are just waiting to curb your cravings for Java. What’s more, they all have customer reviews so you can go straight to the best one! Those local results rank so highly because of the work conducted by professional SEOs, and there is an ever-increasing demand for SEO to be conducted on smaller local businesses.

This demand is creating a lot of fantastic search engine optimisation jobs and other IT jobs, so if you think you have the passion and desire to help local businesses win custom, why not consider a career in SEO?